Designing for Education

The most important disruption to have happened to how people learn, has been the penetration of the internet. Online video as a delivery medium makes access to high quality education possible for large masses of population.

If we observe any structured learning system, it’s very apparent that the lecture delivery is only one part of the learning process. The entire act of learning is a complex web of diverse behaviours (watching a class, taking a test, solving a doubt, discussing with peers, revising…) with various actors involved (teachers, parents, institution, peers…).

With the penetration of internet in education and online learning, comes a very interesting product & design challenge:

So, how do we digitise learning?

One way to approach this is to identify the principles that dictate the act of learning & the system of education. These principles should remain relevant even if you change the medium of learning: Sitting in a classroom in a school, or sitting in your bedroom studying on your phone.

The initial study

When I was preparing for my move to Unacademy, I spent a month studying the space of competitive exam coaching and offline education. I noticed a few high-level principles that hinted at the fundamental human needs & emotions – and this had nothing to do with the learning happening offline.

I started building these out and realised that they remained very strongly applicable to building a great digital experience for coaching and education online as well. Fast forward to today, 9 months later, I’m still able to map the work we do at Unacademy very tightly to these principles. This tells me that they have held up pretty well.

Let’s jump in:

The first principles


This set has been a work in progress for a long time. But I finally feel it’s in a shape where it covers the areas we would like to focus on. If we do a great job at addressing these through our products, we’d have gone a long way in leveraging the power of technology in order to make a real tangible impact to millions of learners.

Caveat: I concur that learning means different things in different contexts. These principles work well when you’re learning for a specific goal (i.e. competitive exams), but while learning to play guitar or learning to swim, you’d find these to not be as helpful. But you can always develop principles for those applications similarly.

Read more

My Talk at UxNow 2025 (with slides) Who's a Lead Designer? Understanding Hype